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News
Iowa
Healthy
Kids Challenge Underway
Posted 26 January
2010
A report released
this week by the Kaiser Family Foundation concludes the amount of time
American children and teens spend watching television, playing video
games or surfing the Internet, also known as screen time, has increased
dramatically over the past five years. The amount of screen time the
average 8 to 18 year-old spends with media is up by 1 hour, 17 minutes
a day to almost eight hours a day. Many studies, including a 2007
report by the Iowa Department of Public Health (IDPH) Iowans Fit for
Life program found that children who reported less than two hours of
screen time each day had a normal body mass index (BMI), a measure of
overweight/obesity. The more screen time, the more likely the children
were to be overweight or obese.
In an effort to establish healthy lifestyle behaviors, the Governor’s
Council on Physical Fitness and Nutrition has teamed up with the Iowa
Sports Foundation to develop the 2010 Live Healthy Iowa Kids/Governor’s
Challenge, a free 100 Day Challenge for youth. During the 100 day
challenge, teams comprised of one adult captain with 5 to 30 youth will
track their physical activity; screen time (including television, video
games, and computer time); and fruit, vegetable, low-fat milk and water
intake. The last week of the challenge coincides with Turn Off the TV
week (April 19 - 25). Supporting classroom activities will be available
to educators. Teams that average 4,200 minutes or more of physical
activity and report their nutritional intake during the 100 Day
Challenge will be eligible for cash prizes up to $1,000 to further
their wellness efforts.
“Last year, more than 9,500 youth signed up for the Challenge,” said
IDPH Iowans Fit for Life program coordinator Dennis Haney. “The teams
logged over 32 million minutes of activity. Our hope is that committing
to increased physical activity and nutrition for just 100 days will
lead to a lifetime of better health.” Since the 100 Day Challenge began
in 2004, $17,500 has been awarded from the Iowa Sports Foundation to
teams and schools for physical education, wellness programs, and
playground equipment.
The 2010 Live Healthy Iowa Kids Governor’s Challenge began January 19
and runs through April 28, 2010. For more information, visit here.
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